Blogs written by own words and written by ChatGPT.
When evaluating content in the blog, Google mainly considers topics related to quality, relevance, and user experience. Whether a blog post is written by chatGPT or in their own words, the basics remain constant. However, there are some nuances related to Google's approach to AI-generated content versus human-written content.
Quality and Originality.
Google's perspective:
Quality: Google prioritizes high quality, good research and informative content . Whether blog chats are written by GPT or by any human, content must meet Google's quality guidelines. It involves being accurate, engaging, and well-organized.
Originality: Google values original content that provides unique information or perspectives. AI-generated content can sometimes lack originality if it relies too much on common sources or lacks in-depth analysis . Ensuring that AI-generated content is edited and improved with individual perspectives can help maintain originality.
On Ground:
ChatGPT: The content produced by ChatGPT may be of high quality and relevant, but it can sometimes generate general or repetitive information. Ensuring that AI-produced content is reviewed and relied upon on specifications can solve this problem.
Your point: Human-written content is often influenced by personal experiences, ideas, and a unique voice, which can increase originality and depth. Personal understanding and a unique writing style can contribute to valuable and better search rankings by Google.
Relevance and User Intent.
Google's perspective:
Relevance: Google's algorithm focuses on understanding and matching users' intentions with the most relevant content. Whether the content is AI-produced or human-written, it needs to effectively address users' specific needs and questions.
User experience: Content should be streamlined and easy to read. This includes the appropriate use of titles, subtitles, and multimedia elements. Google considers how content meets the needs of users and how users interact with it.
On Ground:
ChatGPT: AI may create content based on user's questions and data, but careful adjustments may be required to fully align with the user's purpose. Ensuring that the content addresses specific questions and provides valuable understanding can improve its relevance.
Their words: Human writers are often good at interpreting and responding to the intent of subtle users, which can increase the relevance of the content. They can also create content according to the needs and preferences of their audience.
Efficiency and Authority.
Google's perspective:
Expertise: Google values content that demonstrates competence and authority over a topic. This is especially important for the topic of YMYL (your money is your life), where accuracy and authority are important.
Authenticity: Google is looking for signs that the content has been created by a knowledgeable and trustworthy person. This includes author credentials, context and depth of content.
On Ground:
CHATGPT: AI can provide accurate and streamlined information, but it cannot always establish deeper competence or authority. Scaling AI-produced content with expert attention and reference can help meet this need.
Their own point: Human writers with specific abilities or identities can naturally establish authority and credibility. The perceived efficiency of the content can be enhanced with personal experience, expert opinion, and well-researched information.
SEO and technical reasons.
Google's perspective:
SEO best practices: Both AI-produced and human-written content should follow SEO best practices, including keyword optimization, meta descriptions and internal links.
Technical Quality: Google evaluates technical aspects of content, such as page speed, mobile-friendliness, and appropriate indexing.
On Ground:
ChatGPT: AI can help optimize content for SEO by suggesting keywords and improving readability. However, careful attention to the technical SEO aspect and integration with other SEO strategies is essential.
Own words: Human writers with knowledge of SEO can effectively optimize content. They can also offer more nuanced and strategic keyword placements and metadata.
Summarising above.
From Google's point of view, the key to successful blogging, whether using chatgpiti or writing in your own words, is creating high quality, relevant and authentic content that meets users' needs. AI-generated content can be a valuable tool for efficiency and sustainability, but it should be replete with human capabilities, personal understanding, and careful editing to ensure that it meets Google's criteria for quality and relevance. By focusing on these policies, bloggers can increase the performance and visibility of their content in search results.